The IPL season is warming up and the breaks in ads are as interesting as the game of the game. But guess what ads are scoring? Men seem to remember car ads, while women seem to have a greater withdrawal of food and sandwiches. The current EDART-APPL25 study conducted by Crispinsight and Kadence International face a notable demographic division in the retirement of the brand, based on ideas of more than 20,000 spectators in more than 60 cities. Almost, 17 percent of women recalled food and snack brands. Among men, 21 percent withdrew car brands and 48 percent of fantasy sports. The youngest public (15-19 years) responds more to fantasy and drinking sports brands, while older spectators (more than 45) show a stronger retirement for banking, liquor and electronic commerce.
Preparing for Goafest
In the heart of Goafest (from May 21 to 23 of this year), the largest event in the Indian advertising industry is the ABBy awards promoted by ONONESHOW. Björn Ståhl, creative director, Uncommon Creative Studio, Stockholm, and Youri Guerassimov, CCO, Marcel Paris, will be the chairs of the International Jury. There are three new categories in Media Abbys: small budget, great impact; Sports marketing; and micro marketing. Creative Abbys will have 23 categories. Ashwini undande, co -founder director, elephant; Ashish Chakravarty, Executive Director and Chief of Creative of India, McCann Worldgroup; Raj Kamble, Founder and CCO, famous innovations; and Ashish Khazanchi, managing partner and CCO, Huggus Brands will be jury chairs.
Ghadi sets on his way
Marks always aspire to be where the crowds are. Well, the Ghadi detergent is achieving exactly that, having ensured the exclusive nomenclature rights for platforms 1, 6, 7, 8, 9 at the New Delhi train station, one of the most busy rail transport centers in India. The possession of rights is for one year. The platforms will be described as’ Ghadi Platform 1, 6, 7, 8, 9. As part of the association, the Ghadi detergent will be exhibited its prominent brand on the thesis platforms, including panels, advertising fences, vinyl wrap and more.
With the station obtaining a daily footprint or more than 10 Lakh passengers, Ghadi becomes a key consumer contact point.
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Posted on April 20, 2025