Red light therapy isn’t the only skincare trend experts are seeing pop up recently. “Brotox” and other cosmetic treatments among men are also on the rise.
Board-certified plastic surgeon Dr. Sean McNally said the term “Brotox” refers to Botox on men, but the trend extends to fillers and other treatments.
“Historically, the most common Botox users were aged 35 to 55, but we have seen a shift in the market to younger patients seeking prevention over cure,” he said.
Dr. Asmi Berry, a board-certified dermatologist with BHSkin Dermatology, said she’s seen “crazy transformations in terms of confidence” in the male patients she’s treated, no matter their age — from a 40-something-year-old divorcé who started dating again after subtle treatments to look more refreshed, to a working man in his 60s who didn’t want his colleagues to make judgements due to an aging appearance.
And she’s seen the trend across the country, too, working previously in New York and now in Los Angeles.