Jiostar will invest ₹ 32,000-33000 million rupees in content this year, with the objective of 300 million subscribers.
Jiostar will spend ₹ 32,000-33000 million rupees in this financial year, said Uuday Shankar, vice president of Jiostar at the World Summit of Visual Audio & Entertainment (Waves) in Mumbai on Saturday.
In a chat duration of the event, Shankar said that in fiscal year24, the two companies, Jio Cinema and Disney+Hottsar, spent ₹ 25,000 million rupees only on content. In fiscal year 2015, that number A ₹ 30,000 million rupees and next year will exceed the ₹ 32,000-33,000 million rupees.
“In three years, we have spent more than $ 10 billion,” Shankar said, adding that there was a case for more investment.
He said that Indian media companies point to Indian consumers with expected recoveries of the same market that global companies spend with the expected returns from different markets.
Shankar also expressed his confidence in reaching 300 million subscribers that last this Indian season of the Premier League (IPL). Arguing that the two companies reached a duration of a moment when Pay TV was considered dead, Shankar said the payment TV segment has added instead of losing since we joined.
“We believe that India remains an exciting payment TV market and will continue to be so for a while. This year, whether IPL or entertainment content, we are seeing a growth in connectivity,” he said.
Shankar said that more content must be made locally, adapted to the Indian market and tastes, to maintain the rhythm of the aspirations and requirements of India.
“Identally, I should travel to the world, but you can’t simply bring the content you are creating for the world and expect it to maintain the rhythm of the growing demand and aspirations [here]Hey said.
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Posted on May 3, 2025