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Home » News » I Made Our Company Culture Public. Here’s What Happened to Our Business

I Made Our Company Culture Public. Here’s What Happened to Our Business

Robert WilsonBy Robert Wilson Entrepreneur
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I was doing Check-Ins Walk and-Talk with our Seoul team. The first meeting was great, a check-in on the ice cream.

The second employee entered and answered the same question he had asked his teammate, word for word. They had negotiated texts in the 75 seconds between meetings. That moment showed me: internal information moves faster than management.

Employees share everything now, including their 360s. We can pretend that we control the narrative while the employees of capture of screenshot capture are lasted and share salary data. Or we can lead establishing the terms of transparency ourselves. Culture is filtered through Chats Glassdoor, LinkedIn and groups. Why not build with intention?

After experimenting with transparency for thirteen months, I am learning the rules.

From construction products to construction culture in public

The developers were pioneers in “public construction.” They twitted income graphics and shared gif prototype. His transparency attracted users, generated comments and created confidence in investors.

The company’s culture can follow the same path, with a crucial difference: culture affects people, not the code. The bets are exponentially higher. A software error is broken, the code is corrected. Cultural transparency goes wrong and you damage careers, relationships and safety at work.

Start little and prove everything

Treat each dissemination as a product feature. Start with the smallest public unit you can handle. Measure the impact. Iterate. We attach the values ​​of our company to specific projects on our website. We show how these values ​​developed in practice.

Then we showed our salary band and had an open zoom of questions and answers. The feedback was immediate. The employees appreciated to know where they were standing, in terms of compensation. They had pointed out questions about the increase and the progress criteria we had communicated.

Transparency is not a virtue; It is just a tool to generate trust. The performance of the trust team, retention and loops of honest comments that strengthen organizations. While experimenting with transparency, you will make mistakes. That’s where the next principle becomes crucial.

Related: Total transparency is more than a moral reinforcement: it is a driver of critical growth. Here we show you how to hug him.

Humility as your operating system

Humility is its main tool. I share my false leadership steps. Employees see that errors are normal, not fatal.

I published preliminary client renewal data in Slack without context. The teams panicked, assuming the mode of crisis. In an hour, I followed the seasonal context and historical comparisons. I recognized my mistake and explained what I had learned.

Lesson: Add narrative, no numbers. Data without a story create anxiety, no information. When you are wrong transparently, correct it transparently.

The results approach prevents performance art

The transparency of the company runs the risk of being performers when sharing for the good of Saaring. The cure: implacable results approach. Trace how opening impacts commercial metrics: project cycle times, employee satisfaction scores, Glassdoor classifications and retention rates.

We share monthly commercial metrics with the entire team, not just leadership. The team appreciates joining the conversation. Our employee promoters scores have increased by 12%, although it is difficult to attribute the entire increase to a change.

But the monitoring of the results is only half of the equation. The other half is to prepare your leadership team for a world where each conversation could become public.

Leadership ventre for public times

This approach asks training managers. Ancient training models assumed closed doors. Now, difficult comments conversations resurface as screenshots in group chats.

We teach managers to:

  • State data clearly without emotion.
  • Talk like themselves, not corporate agents.
  • Document your decisions and leads why.
  • Assume that conversations will be made public.

When to pause

Even with experienced managers, there will be situations in which transparency becomes counterproductive. That is why defining clear limits is essential.

We have presented stop conditions. Active offers or employee security threats require a dissemination of pause. And we try to talk about scars more than active wounds.

People who prefer to listen to the resolved challenges instead of thanking crises. Traumatic personal situations make strong revelations, but only after resolution.

Transparency generates trust and alignment. It is not a religious commitment that annuls security and judgment.

Not everything belongs to the public. We distinguish the transparency that generates confidence from the exposure that breaks it. Performance conversations remain private; Public criticism without consent is cruelty, not culture. Discussions of dismissal remain confidential until we notify the affected employees.

We share salary bands, not individual salaries. We publish promotion criteria, not candidates under consideration. We are transparent about strategic priorities, not the objectives of M&A.

The test: sharing help our team to make decisions or create anxiety and speculation? Empuera transparency. It is not paralyzed.

The competitive advantage of transparency

Visible culture cannot be falsified. You build the workplace you claim, do not write mission statements.

Candidates self-select according to the facts, not in marketing. The people who join know what they are registering for. The adjustment of culture improves. Early rotation decreases.

The ongoing experiment

I don’t have a final plan. I have experiments, data points and faith that is what the company needs. Do not build culture to advertise it. You publish it to force you to build it. Your culture is already public. The only real question is: will it shape or let it form?

I’m still solving it. But I prefer to build light than to pretend in private.

I was doing Check-Ins Walk and-Talk with our Seoul team. The first meeting was great, a check-in on the ice cream.

The second employee entered and answered the same question he had asked his teammate, word for word. They had negotiated texts in the 75 seconds between meetings. That moment showed me: internal information moves faster than management.

Employees share everything now, including their 360s. We can pretend that we control the narrative while the employees of capture of screenshot capture are lasted and share salary data. Or we can lead establishing the terms of transparency ourselves. Culture is filtered through Chats Glassdoor, LinkedIn and groups. Why not build with intention?

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