While rural demand trends continue to exceed urban consumption for the consumer goods industry, the gap seems to be decreasing the firm of early greenish shoots visible in urban consumption. According to the data from the Retail Intelligence Platform, Bizom, Sales of FMCG goods in terms of value in non -urban regions witnessed a growth or 13.8 percent in the quarter of March year after year. In Urban India, FMCG sales in terms of value witnessed growth or 10.3 percent that made this period. The categories such as packaged foods, drinks and dairy products were double DIGWTH witnesses in terms of value.
Duration The period of January-March, sales of drinks in terms of value increased by 19.6 percent compared to the same period last year. At the same time, food sales packaged in terms of value grew by 16.2 percent just in this period, while the value sales of basic products grew by 17.9 percent. The sales value of dairy products increased by 16.6 percent, while the growth of sales of chocolate and confectionery segments in terms of value was 9.2 percent compared to the quarter of March compared to the same period in 2024.
Categories such as home care and personal care were witnesses of growth in a single digit. The growth of the sales value of the home care segment was linked to 8.3 percent. But the consumption of personal care segment seemed to be slow with the growth of the sales value estimated at 4.5 percent.
Consumer goods industry
The general FMCG industry registered a value growth of 12.4 percent according to the estimates of the retail intelligence platform.
Harshit Bora, Head of Analytics, Bizom said: “In 2024, growth was predominantly driven by rural expansion. However, in 2025 urban growth is gaining impulse and seems to be reducing the gap with rural growth.”
“Retailers are now storing larger packages in greater quantities than ever.
A senior executive of a packaged food company, which did not want to be identified, said: “The packaged food segment has begun to witness an increase in urban markets. So we are seeing some early grains. Monzón, we hope that urban markets will begin to see some recovery in the next quarters.
Posted on April 12, 2025