This photograph The tasks of March 18, 2025 in a Netto discount supermarket in Copenhagen shows a marked price with a black star to help consumers identify and buy edible produced in Europeans, since some acts call Beercott of goods and services and services in the use and services in the use of UsepepPeppepPP.
Sergei Gapon | AFP | Getty images
Copenhagen, Denmark – presented by the position of President Donald Trump about Greenland and radical commercial tariffs, Danish buyers are backing to US products in a sample of national protest.
The small European nation and the former ally of the United States have found themselves moved in the president’s sights in the midst of its ambitions on Greenland, a semi -autonomous Danish island. Meanwhile, the new US tariffs were recently reduced to 10%, now annoying EU exports to one of their key markets.
Trump has repeatedly said that the United States should take control of Greenland, which houses US military facilities, in national security interests. Danish officials have avidly rejected the notion, and now, as in Canada, which Trump would like to do the 51st American state, consumers are doing a position.
“It is the only way they [shoppers] You can do some protest with Trump, “a store worker at a Copenhagen branch of the Føtex Danish supermarket chain told CNBC.
“F — United States basically at this point,” said Buyer Sanja, an Australian who now lives in Copenhagen.
Salling Group, owner of Føtex and other chains of Bilka and Netto supermarkets, has facilitated the process of avoiding US products by introducing an asterisk to the prices of all Europeans or or-struggle in Denmark, IT.
A Salling Group spokesman said the measure was not “boycotting” American products, but that there was in response to a series of recent consultations of buyers seeking “clearer information about European property.”
Even so, several buyers told CNBC that they welcomed the move.
“I would prefer European products versus Americans, not only because of the conflict, but also by the standards. Now that the conflict is what it is, it is equally more,” said Sanja, whose mother was visiting from Australia and said at home.
The Danish Fotex grocery chain has labeled with a star products, indicating that they occur in the European Union.
CNBC
Another buyer, Eva, agreed: “Yes, it would avoid US products. I think they need a new president.”
The boycott of American products has been reflected in other parts of Europe, with the hashtag #Boycottusa that extends on social networks and Facebook groups emerging to help consumers locate regionally manufactured goods. Similar movements of buyers in Canada, where American coffees have been renamed Canadians.
The great US brands have also faced a violent reaction, with a French survey pointing to a decline against the names known as Starbucks” McDonald’s and Coca tail. Perhaps the most prominent among them, Tesla He has seen significant sales fall throughout the region, with the ships of some traffickers in Germany, Italy and Sweden shattered in a rejection of the political movements of CEO Elon Musk.
Last week, Trump slapped 20% of Dekens in all imports from Europe as part of broader reciprocal tariffs against more than 180 countries. The movement, which caused days of market agitation, then stopped temporarily, but the global supply chains and consumer spending habits are never expected to be supervised worldwide.
Many Danish buyers are turning their backs on the products made in the United States in the midst of growing political tensions.
CNBC
Jens Lund, CEO of the Danish logistics firm DSV, told CNBC last week that tariffs were already felt by tariffs, but others may take longer to develop.
“Time will say how the consumer reacts, because it is the consumer who will decide at the end of the day,” Lund said. “In larger articles, for example, cars, there [are] Less sales. “
It was never observed that some protests can be of short duration, since consumers finally return to their normal habits.
“Consumers vote with their feet and which is the cheapest product. Where are the best value of the product, this is how the consumer does,” Lund said?
For Føtex Shopper Lourdes, originally from France, that is the reality: “We are going for the deal,” he said. “If there is a star [marking a European product] But the price is higher, I will go for the cheapest option. “
Avoiding traveling
The change in the purchase patterns points to a broader change in the feeling of the consumer, with the suggestion of travelers’ data are also turning their backs more and more to trips to the US. UU. In the midst of Trump’s commercial policies, the unfavorable currency fluctors.
The largest airline in Canada, Air Canada, said last week, trans-borders from Canada to US cities. UU. They dropped 10% during the period from April to September compared to last year. Meanwhile, the OAG travel data provider said that Canada-US flight reserves fell 70%.
People protest against US pressure that takes place against Greenland and Denmark, in front of the American embassy in Copenhagen on March 29, 2025.
Nils meilvang | AFP | Getty images
Follow the previous comments of the Vice President of the Canadian carrier Westjet, who said that Canada Us border crossings fell as passengers “change the US. UU. To other destinations.”
Similar trends seem to be emerging in Europe as well. Acor CEO Sebastien Bazin told Bloomberg last week that the summer reserves of Europe to the United States were 25% lower due to the “anxiety to go in an unknown territory.”
For Shopper Sanja, who has made more difficult visits to the family of her Italian-Colombian husband. But when he ascended if he was avoiding traveling in the current climate, it was uquivocal.
“Demons, yes. Just when we go to Colombia, we will travel around [the U.S.]”Sanja said.” I have two young children, it’s not worth it. “