Government data show that Indian toys exports to the United States (HS 95 Code) have been around $ 190 million in fiscal year 22, 23, 24 and 25 (April-Europe). | Photo credit: Bloomberg
As US tariffs on China touch a new maximum, there is now an opportunity for more Indian toys to be sent to US clients, since currently the US toy retail sector. UU. It depends largely on Chinese imports.
Indian toys manufacturers spoke with Business line To say that they are re -relative exports and product strategies to meet the US market and also considering the expansion of capacity in advance of greater demand in the United States. In addition, the industry expects toys to find a place in India’s negotiations on the bilateral trade agreement with the United States.
Ka Shabir, CEO of Toy Makers Funskool, said that while Trump’s tariffs propose could lead to significant price increases in the United States, which enhances impacting the demand for toys, India remains competitive positioned with lower rough rough roughness in souatrices. “With an expanded capacity in our Ranipet facilities and more expansion plans on the horizon, Funskool is well positioned to capitalize on new and emerging world opportunities,” he said.
Funskool says he achieved a 20 percent income growth in fiscal year 2000 and this was driven by a 30 percent increase in exports. 40 percent of their exports are customary to the US market in the first six months of fiscal year 2015. Funshool has an action or 15-16 percent or total toys of India toys, Shabir added.
Government data show that Indian toys exports to the United States (HS 95 Code) have been an average of $ 190 million per year in fiscal years 2022, 2023, 2024 and 2025 (until January). According to the US Department of Commerce Department, China has 75 percent of global toys from the United States, and the United States imported around $ 14 billion in Too from China in 2024.
“We hope that toys are also one of the categories that will be part of the BTA negotiations, as it has been for FTA with the EAU and Australia. If that happens, then the manufacturers of Indian toys will get advantage of competitive prices and this cowy also also also also will also attract also to the toy companies of the United States of India and we could also see more US companies. India said Business line.
Shobhit Singh, MD and CEO, Stone Sapphire India PVT LTD (the company Beind Toys Brand Skoodle) says that the US hiking rates. Uu. In China they have remodeled the dynamics of global supply. “Comparatively, India is better positioned in the tariff structure and is considered increasingly a strong alternative by global buyers. That says that the US market remains highly mature, competitive and rigorously drive Imperative
Singh said that SSVPL exports have increased by more than 250 percent in recent years, which reflects a growing worldwide trust in ‘Make In India’ capabilities. “To build this, Indian brands must lead with products that introduce innovation that resonate with modern families: ecological toys, learning -based tools, narration formats of culturally rooted stories and topics that attract a Saint Saint Saida.” “As we approach the implementation of 90-day post-tarifa Mark, we anticipate a genuine interest and possible orders of the Big Box retailers of North America,” he added.
Industry sources notice challenges to renew the designs and increase the capacity for the US market in a short period of 90 days, but keep in mind that we reach quality, the standards of Indian toys are largely based on ISO8124, which is similar ASTMF93. India implemented mandatory quality control orders for toys in 2020.
Meanwhile, industry players are also worried about the discharge of Chinese toys in the Indian market by avoiding the law.
While the location has increased in the sector (Funskool says that it has achieved more than 90 percent location), toy sector executives say they have to wait and see how some suppliers respond in China.
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Posted on April 13, 2025