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Home » News » ‘Grahak Mitras’ to shepherd SBI customers towards alternate banking channels

‘Grahak Mitras’ to shepherd SBI customers towards alternate banking channels

Jessica BrownBy Jessica Brown Business
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The State Bank of India (SBI) plans to involve the services of the personnel of its subsidiary of its totality, operations support services of the State Bank (SBOSS), to guide its clients towards alternative bank channels.

The role of the “Grahak Mitra” (Friend of the clients) of SBOSS will be to encourage customers to use the services available through self -service channels and also provide first -level assistance in SBI branches.

The Grahak Mitras will be deployed at approximately 4,500 branches or 20 percent of the 22,740 bank branches throughout the country, according to a bank senior executive.

This movement aims to remove the pressure from the SBI branches, which are usual an activity hive. It is one of the banks authorized in whose branches of the employees of the central government of the salary accounts of Mintain and the former reconstance employees. Besids, many clients receive transfer of direct government benefits in their accounts with the bank.

India’s largest banking channels include physical options such as ATMS and ADWMS (automated deposit withdrawal), SElf service kiosks, The printing kiosks of librettas based on Barcode Swayam and the verification tank kiosk; And digital platforms such as Internet bench, mobile banking (Yono) and WhatsApp bank.

Automatic replacement/update

To ensure that its alternative channels work 24 hours, the bank seeks to replace/update almost 62 percent (or 40,000) or its atm/ADWMS (automated deposit withdrawal) in fiscal year 26 and display 5,500.

At the end of December 2024, the bank had 65,000 ATMs/ ADWM. At the end of March 2024, the bank had 20,135 lios of book printing based on Swayam bar code to 17,663 branches and approximately 11 Lakh transactions were processed daily. On average, the Swayams were able to migrate 3.4 million book printing transactions every month from the branch counters, by the annual SBI report.

Alternative bank channel transactions increased to 98.1 percent at the end of December 2024 against 88.1 percent at the end of March 2019.

Posted on April 14, 2025

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