New York
CNN
–
McDonald’s, which has focused on updating its main elements to increase sales, is implementing a series of changes designed to improve its exclusive hamburgers.
The buns will be softer. Cheese, Gooier. The onion will be added to the empanadas right on the grill. And the Big Mac sauce? There will be more.
“We discovered that small changes, such as adjusting our process to heat up more, rifle cheese and adjust our grill configuration for a better jump, joined a big difference by making our hamburgers more tasty than ever,” said chef Chad Schafer, senior director of McDonald’s use culinary innovation, in a statement on Monday. The updates apply to Big Mac and the McDouble Hamburger, as well as the classic cheese hamburger, the hamburger with double cheese and the hamburger.
The improvements were made for the first time to hamburgers in international markets, said the company, and already reached some US cities, including Los Angeles, Seattle, Phoenix, Las Vegas. They will be nationally avias at the beginning of next year.
The changes follow other improvements to the elements of the key menu.
In 2018, McDonald’s announced that it was changing to fresh beef for its pound rooms, a complicated movement with great sales payments. In 2021, he launched a crispy chicken sandwich to replace the previous iterations, a relatively late arrival to the chicken sandwich wars, but which seems to have resonated with McDonald’s customs. .
“We are gaining market share of chicken and beef,” thanks to hamburgers and improved articles such as chicken sandwich, said the McDonald CEO (MCD) Chris Kempczinski Dering for a call from January analysts. “In an environment where our clients seek the simple and familiar, our elements of the central menu have never been more relevant,” he said. In the US, sales in stores open at least 13 months increased 5.9% in the fourth quarter of 2022, increasing 10.3% throughout the year.
Focusing on the promotion of its elements of the central menu, instead of introducing new products, is a way to maintain the simplest processes and reduce friction in the kitchen. And McDonald’s has been using promotions such as celebrity meal platforms and happy food for adults to create buzzs around its exclusive items.
“Through 2022, some of our most successful campaign platforms brought our clients to the elements of the central menu,” Kempczinski said the January call.
McDonald’s is not the only brand that tries to improve its main offers.
Burger King, who announced a plan to change his business last year, has focused on improving Whopper and making it more visible on advertising. In the fourth quarter of last year, he celebrated Whoopper’s training for franchise. The brand said in February that the Whopper contributed to higher US sales in that quarter.