Hooters is looking for an update.
After the recent announcement that Hooters of America has presented the bankruptcy of Chapter 11 as part of an effort to allow a purchase and restructuring led by the founder of the popular restaurant chain, the CEO of one of the two franchisees of the franchise, the cultures of Fox or the plans or plans of plans or plans of plans or plans of plans or plans of plans or plans of plans or plans of plans or plans of plans or plans of plans or plans of plans or plans or plans plans or plans of plans or plans of plans or plans for plans or plans of plans or plans plans or plans. Society. “
Neil Kiefer is CEO of Hooters Inc., the company based in Clearwater, Florida, which founded The Hooters Concept in 1983. Hooters Inc. owns and operates 22 Hooters restaurants in Florida and Illinois, with two most scheduled locations to open Florida at the end of this year.
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Together with another franchisee, the Hooters buyers group controls about 30% of national locations, including 14 of the 30 largest restaurants, said a press release on March 31 on the restructuring plan.
Speaking to Fox News Digital, Kiefer shared how he saw the restaurants of Hooters of America, who moved away from the vision of the original founders and made changes that were inconsistent with the modifications of uniforms, including brands and different rules from the place. (See the video at the top of this article).
Hooters restaurants can be very different from the location to the location. A new business model seeks to change that. (Torin Halsey/Times Record News/USA Today Network)
“For more than two years, we complain our legs,” Kiefer said about the iconic orange shorts used by the servers. “[But] We only had a position to complain. We could not govern how the [restaurants] They were being executed. “
Kiefer said the shorts, as conceived in the 1980s, were “more an athletic appearance.”
“Somewhere along the line,” said Kiefer, Hooters of America “went to the” most revealing shorts, which for us does not make fun of a neighborhood restaurant that some families choose to frequent. “
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“You don’t want to have a buttock on your dish,” he added. “He [shorts are] It is supposed to be sized to fit properly. They are supposed to be athletic, not so much sexual. “
Alli Lamb, a 21 -year -old waitress Hooters and Cantinero in the location of Boca Mouse, Florida, said the uniform has not been a problem for her since she started working there.
“Everything is covered,” Lamb told Fox News Digital. “There is nothing that does not need to be out.”
Hooters Waitress Alli Lamb in its uniform, including the iconic orange shorts, in the location of Boca Mouse, Florida. (Peter Burke/Fox News Digital)
Kiefer, on the other hand, said that the over-systemualization of the hooters, which has been called the original “potholes”, Tarehed the image of the brand and created a problem of perception.
“I think that is one of the mistakes that the people of Hooters of America committed that route,” he said.
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That is not a problem, however, in the Boca Mouse restaurant, which is independent and operated by the original franchisee or Tosters.
Hooters has been called the original “Barraurant”, but its CEO says that the restaurant chain is much more than that. (Peter Burke/Fox News Digital)
Chris Torelli, managing partner of Boca Mouse’s location and marketing director for Hooters restaurants in southern Florida, said Fox News Digital, the bankruptcy announcement initially led some customer worried messages.
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“We are facing the opportunity to explain that we are healthy,” Torelli said. “We are a strong franchise, and all other franchise communities are also healthy and strong. Simply presents what we need to do to maintain the successful brand.”
That means serving more than one male clientele from 18 to 50 years.
Hooters has been in business since 1983. (Ernst Peters/The Ledger)
“We want children. We want families. We want the crowd of more than 60. We want university students. We love them all,” Torelli said. “The best way to do it is to attract all this differential demographic data.”
Among the ways to revitalize the brand: create universal standards for servers and hospitality personnel, standardize menu offers and eliminate bikini nights, Kiefer said.
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“You don’t want to enter after a small leagues game with your team and have a bikini contest in the store,” he said.
In addition, Hooters “will get the original sauce in all stores,” Kiefer said.
Hooters will seek to bring your original wing sauce to all places. (Peter Burke/Fox News Digital)
Hooters were cooling up to two years, he said.
But the popular swimsuit calendar and the annual Miss Hooters International contest will stay.
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“That will remain,” Kiefer said. “We may not have it this year … [But] There is nothing wrong with beautiful women. “
Lamb, who prepares to graduate from the Florida Atlantic University, appears on the back cover of the swimsuit calendar this year. He called the photo shoot in the Bahamas “A Great Experience.”
The lamb poses with a signed swimsuits calendar 2025. She appears on the cover of the calendar. (Peter Burke/Fox News Digital; Hooters)
As the Hooters of America remain focused on returning the brand to its founders, the company “is doubling everything that made Hooters be legendary in the first place: funny food, worthy of land, unforgettable service and an unforgettable service and an observable guest”, “,” “Aphorgessess the view of the experts,” the expert was The experts, “the expert turned off,” the expert turned off, the expert turned off, “the expert turned off, the expert turned off,” the expert said, the expert turned off, “the expert turned off,” the expert turned off, the expert turned off, the expert turned off. “AFORGSED EXPERT SPEPSYCEPERSEPERSEPERDERCE, Fox News Digital.
“We are excited to welcome everyone to the next era or Tosters.”
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“I’m here to serve your food and serve your bear,” Lamb said. “If you think any other type of form, then this is not the place for you.”