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Home » News » AICPDF to meet FMCG makers April 20 over deep discounting by e-commerce firms

AICPDF to meet FMCG makers April 20 over deep discounting by e-commerce firms

Jessica BrownBy Jessica Brown Business
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The agency together with the retail union will meet with companies to rule

The agency together with the retail union will meet with companies to rule

The Federation of Distributors of Consumer products of All India (AICPDF) will meet with the manufacturers of rapid consumer goods (FMCG) from April 20 to 30 to discuss and implement a level game field for general trade.

The agency together with the retailer union will meet with companies to discuss the deep discount and preferred prices and preferential treatment for electronic commerce players and electronic commerce.

AICPDF had written an open letter to FMCG manufacturers to take action by stating that traditional trade was marginalized and with disorder.

“After our letter to FMCG manufacturers, we have resorted to Nestlé, ITC and Mondelez’s response to address the situation. The delegation will begin to know the companies on April 20. We anticipate a positive response from the FMCG manufacturer,” he said or Busheline.

The organization has declared that if FMCG companies do not implement the response, a National Non -Cooperation Movement will begin, publicly challenging Brandsge brands continue to ignore the ethics of fair trade and mobilize the commercial network to safeguard their businesses.

“The general traditional distributors and retailers have been fundamental in their success. We have invested a significant capital, resources and time to make their brands known. These brands are not only commercial entities, but are bequeathed co-created by their companies and our network. We cannot allow this legacy to be diminished by the practices of the unfair market, which is unfair in the open letter.

Compete

The consumer agency has asked FMCG companies to guarantee a leveling playing field that allows the general trade to compete fairly, stop deep discount and fixation practices that destabilize traditional retail trade, fair introduction and the tremea fair and the establishment of tremers and establish and establish.

AICPDF organized meetings with retailers and distributors in 600 districts throughout the country to discuss the impact of rapid sales of traditional distribution trade and deep discounts offered to consumers.

Posted on April 16, 2025

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