Hul said the campaign is part of Lakme’s broader commitment to establish a new reference point for sun protection standards in India
Hindustan Unilever Ltd (Hul), on Thursday, agreed to make some modifications in his Lakme Sun Protector advertising campaign, which was challenged by the Matrix of Dermaco and Mamaearth, the Honasa consumer in the Superior Court of Delhi.
The disputed announcement of Lakme was that a sunscreen “online” online “offered only a protection of SPF 20 despite claiming SPF 50.
Duration The audience of the matter, Hul voluntarily agreed to replace the phrase “online bestseller” to “some sellers” in the advertising campaign. He also agreed to change the color of the product shown to compare in the announcement from orange to light yellow to avoid visual similarities with the honorary product.
Hul undertook that he will eliminate digital publications on the campaign and replace his billboard with modified ads. The Honasa consumer also agreed to eliminate related social networks.
In a statement, Hul said: “The Honorable Superior Court of Delhi has allowed the campaign to continue with some modifications. There is no court order against the Lakme campaign. In return, Honasa also has Varads.”
‘Need for conscience’
“We respect the outcome to continue with ur superity campaign with submifications. Batty Bone Batty Base Bone Batty Base Bone Batty Base Base Base Base Bone Batty Base.
Hul said the campaign is part of Lakme’s broader commitment to establish a new reference point for sun protection standards in India.
“Unfortunately, there are some vendors, who have been falsely claiming SPF 50. For the sake of consumers, after the independent evidence of the accredited laboratories, they remain well below the declared statements; the deceptive consumers in the sunscreen, which has implications of the skin, such as skin safety, skin safety and safety of the skin and science of voice and science of voice and science The voice that will grant them the integrity of integrity and we are proposed of the voice of the skin and we go to the voice of the voice of the voice and the voice of the voice and scientific science, and we go to the one.
Posted on April 17, 2025