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Home » News » ITC to acquire 24 Mantra Organic for Rs 472.5 crore to boost FMCG play

ITC to acquire 24 Mantra Organic for Rs 472.5 crore to boost FMCG play

Jessica BrownBy Jessica Brown Business
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The FMCG giant of India ITC LTD announced the acquisition of a 100 percent participation in Natural Bioproduct Pvt LTD SrestThe manufacturer or 24 organic mantrafor Up to RS 472.50 million rupees On a debt base without effective. The measure will reinforce the ITC food business, aligning with its ‘ITC Next’ strategy to take advantage of premium health consumption trends in India and abroad.

Divided payment structure for acquisition

The treatment will involve RS 400 million rupees pay in advance and an additional RS 72.5 million rupees Around the next 24 months based on performance metrics. The transaction is expected to be complete in Q1 or Fy26 or on a subsequent agreed mutual date.

More than 100 products, Strong Global Connect

SNBPL, incorporated in 2004, registered RS 306.1 million rupees in revenue in fiscal year24. Has a diverse wallet or on 100 organic food productsIncluding staples, spices, oils and drinks. His global footprint, especially among the Indian diaspora, improves the export perspectives of ITCS.

Backed by solid supply and farmers network

Commenting on the agreement, Holetime director Hemant Malik He said: “We are excited to welcome 24 Mantra Organic to our food portfolio led by nutrition. Its strong backend supply capabilities will add value to the growing ITC food business.”

SNBPL Founder and MD Rajashekar Reddy Seelam He added that the scale and distribution of ITC will help expand the scope of the brand in millions of homes.

PUBJE TO PREMIUM WELFARE FOODS

The acquisition is part of ITC’s broader plan to create a FMCG portfolio ready for the futureWith the leadership of Sanjiv Puri pressing for sustainability, health and innovation. With well -being products that witness the growing demand, the 24 mantra brand gives ITC an advantage in the growing Indian organic food market of 5,000 million rupees.

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