Author: Robert Wilson

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only social media platform that people think. If…

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m sure you know already how effective the combination of video and marketing tactics can be. In-stream ads provide the opportunity to get your brand in front of your audience when they’re already consuming content. Using the right combination of tactics — like a strong hook,…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Email marketing isn’t dead—it’s evolving. With an average ROI of $36 for every dollar spent, it remains a marketing powerhouse. But here’s the twist: making your emails more inclusive isn’t just good ethics — it’s good business. As an inclusive marketing strategist who’s analyzed countless marketing campaigns, I’ve noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. When people feel seen, they’re more likely to click “buy now” instead of “unsubscribe.” Let’s explore…

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics drive leads and revenue — without draining time or budget. If you’re scaling a startup, these are the strategies that actually work. Table of Contents 10 Non-Negotiables of a Digital Marketing Strategy for Startups Startup Marketing Ideas 5 Startup Marketing Tactics to Explore 1. Use…

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information — but not too much to get your team excited and on the same page. Table of Contents The Importance of a Marketing Brief One of the first steps in a campaign is to draw…

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like me and are curious about what a DSP is and how it can benefit your paid ad strategy, I want to cover how these platforms work, why you should use one, and the best platforms available. Table of Contents With a DSP, you can purchase…

From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow marketers are navigating the evolving landscape. That’s why I’m excited that the HubSpot team surveyed over 1,700 B2B and B2C marketers to explore the most used marketing channels. Below, I’ll share the top marketing channels identified in that survey. I’ll also discuss how these channels…

When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics in the table of contents is clickable, allowing you to jump directly to that section. Pretty cool, right? The best part about it all is that it‘s super easy to create an anchor link yourself, even if you don’t have extensive HTML knowledge. If the…

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing trends isn’t always easy. But to succeed in the fast-paced marketing world and maintain relevance with your audience, it’s vital to stay ahead of them. Fortunately, I gathered all the information you need on the latest marketing trends — straight from industry experts and HubSpot’s survey of 1,400+ global marketing professionals…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves. Good marketing is inclusive. The consumers your brand serves have a number of different identities that impact their product decision-making process, their degree of success, as well as the…