As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like me and are curious about what a DSP is and how it can benefit your paid ad strategy, I want to cover how these platforms work, why you should use one, and the best platforms available. Table of Contents With a DSP, you can purchase…
Author: Robert Wilson
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow marketers are navigating the evolving landscape. That’s why I’m excited that the HubSpot team surveyed over 1,700 B2B and B2C marketers to explore the most used marketing channels. Below, I’ll share the top marketing channels identified in that survey. I’ll also discuss how these channels…
If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. People commonly use phrases like “coffee shop near me” or “emergency plumber near me” to search for nearby services, and appearing in these searches can give you a competitive edge. Understanding the basics of how “near me” searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results. (If you make a purchase using the links in this post, we may earn a commission.) How…