Author: Robert Wilson

Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine their strategies. I don’t know about you, but TikTok stats help me identify opportunities, pinpoint audience behaviors, and better understand the overall landscape of the platform as we head into an uncertain season of TikTok. To help you make informed decisions about your strategy, I’ll share key TikTok statistics and facts to help you improve your social strategy in 2025. Already know what stats you’re looking for? Jump there: Table of Contents TikTok Stats to Know…

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention. I set out to discover if B2B telemarketing is dead in 2025, or if it’s due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Follow along as I share what I found and the expert tips I uncovered on how to turn conversations into conversions…

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record announcements or do videos for us, highlighting what a Chicago icon we are.” “We’ve had quite a few cameos in it, and it’s made us look really good.” Any guesses? Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the…

I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts. Table of Contents What is content planning software? Content planning software is a tool that helps you organize, schedule,…

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video marketing statistics from HubSpot and third-party studies to highlight how marketers use video, its performance, and more. And if you’re looking to get started with your own video marketing, say, yesterday, check out Clip Creator — our free AI-powered video maker. Table of Contents General…

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users weren’t converting, and growth stalled. Something was off. It wasn’t a lack of effort but a lack of alignment. We didn’t fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. For…

If you want your business to show up better for potential customers in your area, you need to understand what local SEO is and its importance. By taking the time to optimize for local traffic now, you could be positioning your business as the go-to choice while your competitors play catch-up. What Is Local SEO? Local search engine optimization is all about making sure your business shows up when potential customers in your area search for keywords related to your business. It boosts your visibility, specifically in local search results and Google Maps, helping you connect with people who are…

If your business relies on local customers, learning how to rank for “near me” keywords can significantly boost your visibility. People commonly use phrases like “coffee shop near me” or “emergency plumber near me” to search for nearby services, and appearing in these searches can give you a competitive edge. Understanding the basics of how “near me” searches work and how to choose the right keywords can give you the tools to better optimize your website and rank higher in local search results. (If you make a purchase using the links in this post, we may earn a commission.) How…