The EV company based in Bangalore, Oben Electric, hopes to climb its presence to international markets for CY26. The company aims to locate emerging markets in Asia, Latin America and Western Asia with similar use and demand patterns.
“We plan to expand beyond the domestic market. Our goal is to ensure that through the principle of vertical integration and internal design, we sacrifice the higher quality and service for customers around the world,” said Madhumita Aggarwal, founder and CEO, Oben Electric.
Founded in 2020, OBEN Electric is a manufacturer of its own harvest electrical motorcycles that specializes in the 125cc and 150cc premium vicinity segment. The company sells under the “Rorr” brand and produces two models: Rorr and Coror Ez.
“Unlike scooters, where the Indian factor does not find much traction outside China, motorcycles have a more universal design,” said Aggarwal. “What works in India can also work in these emerging markets, which makes global expansion a next natural step for us.”
Raising funds
Oben has already raised ₹ 50 million rupees in funds earlier this year and is looking at a second round of funds in the coming months. The automobile manufacturer has a manufacturing capacity of Lakh units per year and aims to climb this in 200 percent in two years.
A key part of this scale strategy is to use special lithium-hydro-phosphate (LFP) batteries that are more sustainable, resistant to heat and affordable. “Unlike nickel cobalt batteries that are the standard of the industry, our LFP batteries provide customs with a longer useful life and are 20 percent cheaper,” said Dinkar Aggarwal, co -founder and COOO.
Rohan Das is an intern with business line
Posted on April 17, 2025