The new marketing initiative highlights the key characteristics of LTF commercial loans
L&T Finance Ltd. (LTF) presented a new television commercial for its commercial loan product with the Indian Cricket star Jasprit Bumrah. The campaign, entitled “Aapke Business Ka Game Changer”, aims to position offers of commercial loans from LTF as transformative solutions for entrepreneurs.
The actions of L&T Finance Limited closed on Thursday to ₹ 163.25 in ₹ 4.65 or 2.93 percent in the NSE.
New marketing initiative
The new marketing initiative highlights the key characteristics of LTF commercial loans, which includes a fully digital application process, fast loan disbursement and a retirement -based retirement installation designed to meet different commercial needs. The commercial draws parallel between Bumrah’s game change skills in Cricket and LTF’s ambition to be a catalyst for business growth.
Sudipta Roy, managing director and CEO of LTF, emphasized that reliable finances are essential for companies to thrive in the current economic scene. The company aims to serve as a strategic partner for entrepreneurs who face challenges of market fluctuations and cash flow management.
The marketing director, Kavita Jagtiani, explained that Bumrah was selected as a brand ambassador because it embodies the reliability and performance qualities that are aligned with their commercial loan offers.
The campaign will be transmitted in business news and will rely on extensive outdoor advertising that includes hoarding and airport brands in Mumbai and Delhi. LTF is also launching digital marketing efforts with Bumrah on social media platforms and through associations of influence in the main cities, including Mumbai, Delhi, Bengaluru and Kolkata.
L&T Finance Ltd. is a leader NBFC in India with an AAA credit rating of four qualification agencies.
Posted on April 17, 2025