Dheeraj Arora, MD & CEO or HRRPL
Hygiene Research Institute PVT LTD (HRIPL) is extending its hair care brand streak to the skin care segment in an attempt to grow its directionable market. Backed by Premji Invests, which has a control participation, the company is known for its Streaks, Vasmol and Floro Zone brands. The company expects the facial care segment to contribute 4-5 percent in the next 3-5 years.
Dheeraj Arora, MD and CEO, HRIVPL said Business line“As part of our long -term strategy, we have the legs centered on expanding the directionable market for our brands. With hair care, in the best case, we can get involved with a month, so the commitment rate is low and we because we become the Straime of consumers, this, this, this, this, this, this, this, this is the theater.
The company is launching a range of products, which include facial serum, sunscreen, facial washing and facial creams in the consumption space under the skin of brand streak. Arora said that the company is focusing on segments that are not very penetrated. “We will also be hepiating in our solid distribution network as we reached 4 Lakh outputs daily and we attend to 40,000 vendors. Therefore, it made a lot of sense for us to sweat our assets and extend them by adjacent categories that are part of the aggregate.”
In the professional segment, the company will seek to go out with facial kits among other products aimed at Salons Under Streaks Professional Skin.
Speaking about the strategy of launching the consumer portfolios, Arora said: “We have started launching with the electronic commerce channel and in the second half of the year, we will launch it in all stores. Professional segment products will be launched according to channel applications.”
“We hope that 4-5 percent of the income at added level will come from the skin care segment in the next 4-5 years. We hope that the contribution is greater in channels such as electronic commerce,” he added.
Arora said that HRIVPL saw a high growth of two digits in general in fiscal year 2015. “We have bones strongly focused on the last 2-3 years on capacities construction and creating a virtuous growth cycle,” he added.
Posted on April 22, 2025