The fast fashion giant Shein Group Ltd. raised the US prices of his products from dresses to kitchen utensils before immimensil rates in small plots, in an early sign of the potential sign of the commercial war against US consumers.
Most of the prices in the United States arrived on Friday, with significantly higher frames in some categories than in others, according to the data compiled by Bloomberg News. The average price of the 100 best products in the beauty and health category increased by 51% since Thursday, with several of the items more than duplicate in price. For home and kitchen products and toys, the average jump was more than 30 percent, led by a mass increase of 377 percent in the price of a 10 -piece kitchen towels set. For women’s clothes, the increase was 8%.
Electronic commerce purchasing platforms such as Shein and Temu face a 120 percent rate in many of their products due to the decision of the United States government to end the exemption of “minimis” for small packages of continental China and Hong Kong. Exporters in recent years have taken advantage of the exemption, which allowed the assets valued in less than $ 800 to enter the United States without tariffs or customs tariffs. Washington will also increase the article rate per postal of entertaining goods after May 2 to $ 100 and equally higher after June 1.
As recently as April 21, Trump said in a publication on social networks that “there is no virtual inflation” due to the drop in energy and supermarket prices. But Shein’s price increase reflects the last efforts of Chinese retailers to approve at least the costs of additional imports to US consumers.
In February, to seek coverage of Trump’s rates policy, Shein sacrifices some of his Chinese suppliers to establish the production capacity in Vietnam. Temu wanted Chinese factories to send their own bulk products directly to US stores, adopting what he called a “custody” frame.
Temu and Shein saw a sales rebound in March and early April, since American buyers stored everything, from makeup brushes to appliances before price increases led by the rate are established, show Bloomberg’s data. Both companies announced earlier this month that prices would increase in the United States.
In general, prices increased by approximately 10 percent for it in the United States from April 24 to April 26 based on a sampling shopping cart filled by Bloomberg News with 50 articles of a variety of categories. Duration The period, 7 out of 50 sampled articles were eliminated in the US. In contrast, Shein’s prices in the United Kingdom remained mostly without changes and articles were not excluded.
Of the 43 articles that are still in the US cart, 30 had a price increase of more than 10 percent in both days.
While broader price settings arrived on Friday, some products had already become more successful. The prices of the boxes of the main products in the category of women’s clothing in Shein increased on April 22, which promotes the average price of the 100 main products in the category A $ 9.06, from $ 8.68, an increase of more than 4 percent.
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Posted on April 27, 2025
