Simba Beer has launched a limicon limicon Limican Los Pablos, created in collaboration with the Rolling Mills brewery of Mumbai. The brand based in Chhattisgarh will debut the special beer of 1,500 cases in Goa, Shawaraj Singh Bhatia, co -founder and Operations Director of Simba Beer and Zigzag Vodka shared. Together, the company aims to sell around 4 million cases of its beers this year.
“We are doing this under the name of IP of Simba Garage to help micro -cancer stores throughout India with a platform through collaboration, since many want to launch bottled beers in the market. We started the Simba competition of the competition last year, where the main microcerveries of India fought to create an exceptional beer, and the first launch is occurring in Goa,” said the CO -FONDER.
Evaluated in the taste, aroma, appearance and excellence in general of beer elaboration, winning beer, the Pablos de Rolling Mills Brewery in Mumbai, now has a collaborative launch of small lots with Simba. The Pablos also marks the debut of Simba Garage, an initiative dedicated to collaborative artisanal elaboration, highlighting independent breweries throughout India.
Founded in 2016, Simba Beer is available in 17 markets throughout the country, including all Northeast, Jharkhand, Punjab, Delhi, Maharashtra, Karnataka and Uttarakhand. The company also exports its beers to New Zealand, Australia and Oman.
Last year, he sold 3 million cases of Bear and is looking to increase category sales by 15-20 percent this tax. The Simba portfolio includes a Witbier, a robust and a strong beer.
“Bangalore is difficult as a market for beers, but our stouts stand out. We sell more stout only in Bangalore than in India’s joints. Also, Bottled Stout is not easily available to avoid it avoidable, so he does it in Karnaka. People can fair.
Recently, the company also ventured in the vodka category with Vodka Zigzag, aviable in Delhi, Goa and Bangalore last month.
“While everyone would launch a gin or tequila, we wanted to enter the category of vodka because not many brands would enter a market that is premium and massive and that all consume them. Vodka also works well for us or in the last 10 years that speaks with the youngest generation is the vodka market, so when consumers have been options, there is a height that it accepts its faster brand.”
Zigzag vodka currently has four variants that include simple, orange, lime and green apple. “In the next 2-3 months, we will launch new variants that are currently under R&D.” The company points to a two-digit market share in 4-5 years for its vodkas.
Simba Beer is manufactured in the company’s flagship brewery in Chhattisgarh, and in Zigzag Vodka of an IMFL unit he possesses.
Posted on April 12, 2025