The Body Shop India has decided to emphasize the downward prices of almost half or its portfolio in an attempt to add new consumers to their fold, in a strategic movement. This initiative is part of the vision of the British Double Income Beauty Brand of the Indian Market in the next five years. The company is also increasing its distribution to expand the availability of its products.
Rahul Shanker, CEO of the group, Quest Retail, the brand franchise partner in India, said Business line“We are deploying a strategic initiative that is focusing on a price recalibration of almost half of our portfolio down for a sum of 28-30 percent in the MRP. This is carried out a bee after research and deep analysis of the price research at price at price price Price Price Price Price Price Price Price Price Precetter Precetters, Price was Price Precetters, Price was Price Price and Price Price and Price Price
“Beauty, as a category, has had a fantastic career in recent years. With the emergence of rapid trade and electronic commerce, change to online channels has also meant.
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This price calibration is made in 60 odd products that represent almost half of the Body Shop India business. This strategy comes at a time when Indian consumers are increasing their expenses in beauty and personal care segments, including narrower towns and cities.
“India is one of the most important markets for the brand outside the United Kingdom. This strategy is the bee in consultation with the global management with the ambition to catapult the brand to the next level. This is also part of our long -term vision to double yes,” Shakerer on the next five.
Meanwhile, the brand is also increasing its distribution. “We reach almost 1,500 cities now and we currently have almost 200 brands of brand sale. We plan to increase this to about 300 contact points, which will include store stores such as exclusive brand exits,” Shanker added.
Posted on April 18, 2025