An Adobe sign hangs along Main Street Duration, the Sunday 2025 Film Festival on January 27, 2025 in Park City, Utah.
David Becker | Getty images
London – Adobe He has invested in Synthesia, a British artificial intelligence startup, in the commitment that technology will transform video production.
Synthesia told CNBC that Adobe’s risk capital arm injected an unrelated amount of funds in the startup as part of a “strategic” association, without elaborating even more in financial and commercial terms.
The startup, which says it serves more than 70% of Fortune 100, sells a platform that companies can use to develop videos with realistic avatars generated by AI. People can make their own Ayes of AI, either in one of Synthesia production studies or on a personal device.
Adobe, a creative technology power valued at approximately $ 150 billion, is better known by the Photoshop image editing tool. The company also makes Premiere Pro, a video editing platform widely used by professionals in media, advertising and other industries.
“We are building the world leader video platform for Enterprise, and Adobe’s investment validates that address,” Synthesia CEO, Victor Riparebelli, said to CNBC. “We share a vision: democratizing the creation of high quality content and making business communication faster and more effective.”
It is not the first time that Adobe bets on a startup backed by the company. He previously tried to acquire the Figma design platform for $ 20 billion, but described the agreement after the scrutiny of the regulators of the European Union and the United Kingdom. Adobe is also an active risk investor, which supports new companies such as subtitles and vidmob.
Profitability ‘is not an immediate approach’
In addition to Adobe’s investment, Synthesia also announced that it reached $ 100 million in annual recurring income (RR), a measure of annual income generated by subscripts that are renewed every year.
“We have grown approximately 100% year after year, promoted by a strong expansion of the client and the best economy of the unit in its class,” said Riparebelli. “The size of $ 100 million in RAR puts us in a very small group of AI native companies with real commercial traction.”
However, the startup continues to download, and does not focus on obtaining profits in the short term.
In 2023, Synthesia reported a loss before taxes or £ 25.2 million in revenues or £ 25.7 million, according to the presentation of a company of the United Kingdom. Profitability “is not an immediate approach,” Riparebelli told CNBC. “But the road is clear.”
“We never pursue growth at any cost,” Synthesia CEO said, adding that the company still had cash to which it stayed in a 2023 financing round when it raised funds again earlier this year.
The synthesia was recently valued at $ 2.1 billion in a round of investment announced in January. Its rivals include Colossyan, Deepbrain AI, Invideo AI, Filmora and Veed.io. The startup also faces OpenI competition, whose text model to video Sora can creative video clips based on user’s instructions.