London – The producers and importers of alcoholic beverages say that the so -called “release day” of President Trump will hit many American drinkers in the wallet, with price increases in some favored typples even exceeding the rates of the taxes he has imposed.
On April 2, Trump announced what he called “reciprocal tariffs” about Virtualy, every nation with which the United States trades. In spite of the values of values around the world that descend to tumults and economists warning for months that consumers will pay the price of the encumbrances, Mr. Trump has not retreatedInsisting measures will help the United States balance its commercial deficit with other long -term nations.
But in the short term, it is likely that preferred drinks for adults of many Americans, including European wines and Scottish whiskey, have more than a premium chordination for industry experts.
Bartholomew Broadbent, owner of the Vinos Broadbent selections based in Virginia, warned that the impact on retail prices in the United States will be “much worse than people think.”
Mike Blake/Reuters 
French wines, as an example, will be subject to tariffs of 20% under the measures announced by Trump. But Broadbent told CBS News that the price increase in the real world will be closer to 30%, because the cost of the rate will be aggravated at each stage of a bottle or the box trip to a store shelf, with producers in France and other nations, along with importers such as him and then distributors and retailers, all add their own brands.
“The price will have to upload,” he said.
In real terms, Broadbent estimated that the retail price in a bottle of wine that is currently sold for $ 9.99 could rise to $ 13 or $ 14.
Broadbent, whose company imports wines from 11 different countries and also works with wineries in California, said that more than 80% of its business will now face new rates. South Africa wines will be the most affected, he said, as the White House has done Hit the country with a 30% steep tariff.
“I don’t see a single person who can benefit from this,” Broadbent said. “Even wineries in the United States will suffer badly because everyone buy barrels and corks from Europe.”
The tariffs sent shock waves through the global wine industry, with the Bourgogne Wines Board of France (BIVB) warning that the levies risked “to push our wines are adjusted to a psychological price threshold.”
Bourgogne, or the Burgundy region, as it is known in English, exported almost 21 million bottles of wine to the United States in 2024, according to the BIVB, which evaluates that Mr. Trump’s tariffs will have a negative impact on all, from French exporters and their distributors to US consumers.
“The industry deeply regrets this decision,” said the BIVB in a press release
People who do, sell and enjoy the world -renowned distilled spirits of Scotland also looking at Trump’s rates cany. Only last year, around 132 million bottles of Scottish whiskey to the US market were imported, according to the Scotch whiskey association.
The mood in Scotland is one of “frustration and uncertainty”, according to Drew McKenzie Smith, who founded and directs the distillery of Lindores Abbey Just Northburgh.
Distillery of the Abbey of Lindores 
McKenzie Smith estimated that the 10% reference rate that Mr. Trump imposed in the United Kingdom would see the price of a bottle of his Scottish that increases the same amount for US consumers. So, a bottle that currently costs $ 60 will soon jump to $ 66, it is believed.
While that “may not sound severe,” said McKenzie Smith to CBS News, “he still adds a significant load, especially for smaller producers like us.”
He said that while larger Scottish whiskey brands can compensate for costs in multiple markets, but for smaller distilleries, tariffs could mean devastation.